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At Atrium Health we are committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please occasionally check our website or request a copy to ensure that you are happy with any changes. By using our services and website you are agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Atrium Health Ltd., Centre for exercise and health, Unit 1 Watch Close, Coventry, CV1 3LN. Alternatively, you can telephone 024 7623 4570.

Who are we?

We are Atrium Health, The Centre for Exercise and Health, a not-for-profit social enterprise delivering essential Cardiac & Pulmonary rehabilitation for the people of Coventry. Atrium Health has no shareholders; everything is reinvested in our facilities and people. We work with the NHS and a number of local charities and services.

How do we collect information from you?

We obtain information about you when you join our gym or use our website, for example, when you contact us about products and services, to make a donation, or if you register to receive one of our monthly newsletters.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you make a donation or purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.

How is your information used?

We may use your information to:

  • Process a donation that you have made;

  • Process orders that you have submitted;

  • To carry out our obligations arising from any contracts entered into   
    by you and us;

  • Dealing with entries into a competition;

  • Seek your views or comments on the services we provide;

  • Notify you of changes to our services;

  • Send you communications which you have requested and that may be of interest to you.
    These may include information aboucampaigns, appeals, other fundraising activities,               promotions or general centre news;

  • Process a grant or job application.


We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?


We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process direct debit payments and create a gym membership account). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third Party Product Providers we work in association with: We work closely with the NHS and associated services, i.e. the NHS smoking cessation service and the charity AGE UK, to offer you services designed to meet your needs. We use a third party to collect Direct Debit payments and for our gym membership software. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third-party service providers may share your information with us which we will use in accordance with this Privacy Policy.

When you are using our secure online Direct Debit sign up pages, your information is processed by a third party who specialise in the secure online processing of direct debit payment arrangements. If you have any questions, please contact us.

We may transfer your personal information to a third party if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices


You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about the work we do for our members, our people, exciting products and services, fundraising and general news then you can select your choices by ticking the relevant boxes on our contact preferences form, which is available from reception or to print from our website.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email: or telephone on 024 7623 4570. If you have consented to marketing and no longer wish to be contacted you have the right to withdraw your consent at any time. If you think your data has been misused or that we have not kept it secure you should contact us and tell us. If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO).

How you can access and update your information


The accuracy of your information is important to us. We want to make it easy for you to review and correct the information that we hold about you. If you change email address, or any of the other information we hold is inaccurate or out of date, please let us know either in person, email us at: or telephone 024 7623 4570. You can also write to us at:

Atrium Health Ltd., Unit 1 Watch Close, Coventry, CV1 3LN.

You have the right to ask for a copy of the information Atrium Health Ltd. hold about you.

Security precautions in place to protect the loss,

misuse or alteration of your information


When you give us personal information, we take steps to ensure that it is treated securely. Any emails you send to us using our website contact form or email addresses are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Transferring your information outside of the UK

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside of the UK.  By way of example, this may happen if any of our servers are from time to time located in a country outside of the UK.  These countries may not have similar data protection laws to the UK. By submitting your personal data, you are agreeing to this transfer, storing or processing. If we transfer your information outside of the UK in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the UK, your information may be transferred outside the UK in order to provide you with those services.

Review of this Policy


We keep this Policy under regular review. This Policy was last reviewed in November 2023.

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